Online launches are both SUPER exciting and SUPER crazy. I’ve been working on a few different products for entrepreneurs, and I’ve learned a ton from launch preparation! So with the launch process on the brain, I am so excited for this week’s guest blogger Renée Serrant-Layne.

Renée has over seven years of business development and online marketing experience. She takes care of the launch-specific tasks for her client so they can focus on their zone of genius. From social media strategy, funnel design, marketing, and income stream development, Renée is a wizard for her clients.

Today, she’s here to break down the process of launching into easy-to-follow steps. I hope you learn a ton from her…I know I did!

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Meet Renée

I’m Renée Serrant-Layne, a launch strategist, marketing systems expert, and avid track and field fan. I help busy entrepreneurs make their next launch better than their last by helping them launch their group programmes, courses, or memberships without feeling stressed or overwhelmed.

Maybe you’re new to the online space but you’ve been seeing the hype about online launches for group programs, courses and memberships You’ve seen the income reports and the launch breakdowns of 5- and 6- and maybe even 7-figure launches. And you’re equal parts amazed, kinda jealous (it’s ok to admit it) and pretty overwhelmed.

They did what?

How much money did they spend on ads?

How many team members did they have supporting them through this??

Wow, that’s crazy!

Then you wonder, but can I ever get there…or better yet…how do I get there?

Well I want you to do a few things:
First- take a deep breath
Second- start at the beginning

Having a profitable online launch starts with having three main things in place. We’re going back to basics here, alright.

The three things you need to get clear on on are:

1. Your offer
2. Who your ideal client/audience is
3. Your messaging

Your Offer

First, let’s talk about your offer.

The offer is the thing (it could be a product or a service) that you want people to buy. But there are a few things you need to know about your offer before you launch it out into the world.

It first needs to be validated. And that means you’re going to need to do a little bit of market research. You don’t want to put something out into the world that nobody wants. “If you build it, they will come” doesn’t usually apply in this case. You need to know what your ideal audience wants.

How to conduct market research

I’m going to share two quick and dirty ways to conduct market research:

Polls or questions- Let your audience know that you’re working on something special for them and ask for their feedback. Make it quick and easy for them to respond.

Coffee chats- If you want to get some more in depth feedback, put out a call on all your social channels and to your network to your ideal client, asking them if they would be wiling to hop n a quick 10-15 minute call with you so that you can walk them through an offer you’re thinking about launching. You can ask them questions related to the content/topics covered in the offer, the price point, the process that you take them through to get them their desired results. You can also ask them about their own feelings, where they are at, how they want to feel.

Knowing Your Ideal Client/Audience

Next, you need to have a pool of people to promote your offer to.

It should be filled with your ideal audience; it doesn’t have to be large, it just has to be the right people who are a good fit for your offer. In order to be able to pitch your offer to your audience. You need to first have an audience.

How do you build that audience? By having what I like to call a warm-up event.

A warm-up event could be something like a freebie (checklist, guide, report etc) or a masterclass or workshop or a challenge. It’s something that you do to share value and educate your audience so that you can get them primed up and ready to invest in your offer when you pitch it to them.

Some ways you can build up your audience are by promoting your freebie or by inviting people to your hub (the main place that you hang out and share all your valuable information and insights).

How to promote your freebie

• Create a Facebook cover graphic on your personal page for your event with the link included
• Make a Facebook cover graphic for your Facebook group
• Create a Facebook cover graphic for your Facebook page
• Create a Facebook post
• Design a Facebook ladder post
• Create an event on your Facebook page
• Create an event in your Facebook group
• Instagram stories
• Add a link to sign up on your IG BioInstagram post
• Short 20 second IG text video
• Longer IGTV video with CTA to sign up
• Add a link to sign up in your email signature
• Promote your event to your email list
• Promote your event in Facebook promo threads in other facebook groups
• Create a Pinterest pin leading to a sign up page for your event

Your Message

Finally, we’re going to talk about your message.

Messaging is important because it communicates the value of your offer. It educates and inspires and shows the right person how your offer is the solution to their problems.

In your messaging, you don’t just want to focus on the features and benefits of your offer; you really want to talk about the transformation. The transformation is all about explaining how you get the person from point A to point B. You need to paint that picture to your ideal client to show them that you really understand where they are at (the before picture), what they want (the after picture) and how you can help them get there (your process for getting them from point A to point B).

Show them that you understand where they were at, describe in great detail what they feel like, what they’re going through, the thoughts they have and give them a preview of what’s possible on the other side. You can use testimonials, case studies, and client stories. Show potential clients just how real the picture is that you’ve painted from people who have worked with you.

I do hope that this has been helpful in giving you a better understanding of the groundwork needed before launching! If you have any questions, or want more support and guidance on having a stress free, fun online launch,
feel free to connect with me on any of my channels below.

• Join me in my Launch It Facebook Group
• Instagram
• LinkedIn
• Facebook Page

If you want to have a further chat about how you can have a fun, stress-free launch by working with me to create your very own launch blueprint, you can click this link to book a discovery call with me.

Click here to get my free launch checklist!

Until next time,

Renée

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What did you think?!

DANG! I love how simple she keeps her process, and that it can apply to literally any entrepreneur’s product or service. Thanks, Renée, for sharing your wisdom with us!

For more tips on life, business, and photography, make sure you check out the other posts on my blog!

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