Onboarding emails are a series of messages that you send to a new client after they’ve signed on with your company. They’re designed to help the client transition into using your product or service. As a business owner, you’re always looking for ways to improve your customer relationships. One way to do that is to create a great onboarding email experience for your new clients.

Still waiting to launch your opt-ins? If you’re struggling with where (and how) to share your lead magnet with your email subscribers, be sure to read through a few quick and easy options in today’s blog post!

Open rates have been a standard metric of success and failure in the email marketing world. With that metric going away (which honestly, open rates themselves don’t tell us much about how successful our emails are), we’re going to be relying on other data to measure what’s working. But one thing is certain – if your subject lines aren’t causing people to open the email, you definitely won’t be making any major moves with your marketing strategy!

Updates can SERIOUSLY mess with our marketing efforts. But new research has come out about how business owners can utilize our email list data to boost the effectiveness of our Facebook ads.
Hurry and take advantage of this marketing strategy before the iOS 15 update rolls out in September!

Technology is ALWAYS changing. Coming early this fall, Apple is rolling out their iOS 15 update. Along with numerous other changes, a big update will affect what your email subscribers allow you to see when it comes to your metrics. But never fear…I’ve got a quick and dirty about what the iOS 15 update covers and how all is definitely NOT lost when it comes to your email marketing game!

You’ve started to grow your email list. This is huge! Give yourself a pat on the back, a high-five, or a special trip to Target.
But after your celebration, it’s time to begin the nurturing. It can be daunting to figure out what to write each week to continue connecting with your subscribers, especially if you don’t know where to begin.
Check out this week’s blog on the anatomy of a good email, and the formula I share with my clients to help alleviate some of the stress when it comes to outlining weekly emails and newsletters!

But what type of opt-in do you want to create? The sky is truly the limit, and to keep things interesting, know that building your email list doesn’t have to only be through a “freebie.”

Landing pages are a great way to capture leads and convert them into customers. But what makes a good landing page? It needs to have the right content, design, and call-to-action for your audience. If you’re looking for some inspiration, I’ve got you covered with this list of best practices!

Is artificial intelligence the future of email marketing, or is it just a buzzword marketers are throwing around to sound like they’re on top of trends? Is it replacing the need for human copywriters? Can AI actually take the place of our brand voice and show up and serve our customers for us?