When it comes to marketing our business online, there’s a TON of conflicting information out there. Do we post 3 reels a day, or do we focus on TikTok and LinkedIn? And don’t forget about Pinterest and YouTube…

I don’t disagree with all of it per say, but I do know that it is all incredibly exhausting.

Today, Courtney Elmer is here to help us understand the importance of the one thing that can change the game on all of our content, and how it serves as the ultimate lead generation into our businesses.

Focus on long-form strategy

One of the biggest mistakes business owners make is focusing too much on short-form content to grow their audience, but they don’t have a long-form strategy designed to attract customers, drive sales, and position them as the most in-demand authority in their space. 

Putting your offer out there for the first time and expecting people to buy is kind of like asking someone to marry you on the first date. Courtney shares that people have to consume upwards of 7 hours of your content before they’re ready to buy from you (that’s over 1,600 15-second reels). 

But, people listen to podcasts and spend hours getting to know that host. They develop a relationship & trust that person. Episodes are longer than social media posts, and every episode helps build a library of content that people can learn from. 

Use leverage

One of the biggest things people overlook when it comes to marketing is leverage—how do I create the biggest result with the least amount of time and effort? We try to do this by using multiple social media platforms, but those don’t work together as a cohesive unit to help your brand grow. 

A podcast, on the other hand, is essentially an anchor point in your marketing ecosystem. It becomes the source of all the content you create, and you can use various other platforms to drive traffic back to your podcast.

Share your own ideas

Does this sound like you? Instead of using your own voice, you often fall into the habit of using trending reels or carousel templates because you believe that’s what your audience wants to see. 

The chances are, you consume information from people you respect and admire because they’re sharing original content. 

So often, we make excuses that are keeping us hidden and stuck. 

If you spend more time consuming content than you do creating content, you’re going to have a hard time getting people to see you as the in-demand authority in your niche. 

Have a good strategy

Finally, while a podcast is incredible, you have to have the right strategy going into it. So many people quit after episode 6, simply because they didn’t have a strategy to attract, keep, and convert their listeners. 

Mentioned in this episode

Magan’s membership: The Digital Biz Life – I’ll be talking more about launching my own podcast inside the membership soon!  

Courtney’s upcoming workshop: https://theeffortlesslife.co/podcastworkshop

This workshop is a free, no-pitch, live training called Insider Secrets to Launching an Apple Top 100 Podcast. The workshop is hosted by Courtney and she reveals her proven process that’s helped over four dozen clients effectively grow their audience and authority with a Top 1% podcast that gets listeners reaching out asking how to buy. Seats are very limited and typically fill up within 24 hours. Register for the workshop and see when any upcoming workshops might be scheduled by clicking here! 

More about Courtney

As the Founder & CEO of The EffortLESS Life®️, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace antifragility and grow through what they go through to create the greater income, influence, and impact they deserve.

Drawing on her background in psychology and personal experience as a cancer survivor, Courtney empowers online business leaders to establish the systems, structure, and support they need to build self-sustaining businesses that thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voice to catalyze positive change in the world.

Courtney hosts the globally-ranked AntiFragile Entrepreneurship™️ podcast, which recently surpassed How I Built This and Harvard Business Review on the list of 11 Top Business Podcasts for Professionals by Small Biz Trends. She’s a popular speaker on the topics of podcast marketing, business systems, and entrepreneurial antifragility at notable industry conferences such as PodFest Global, and her skills and knowledge are frequently sought by leaders and teams from Forbes, Fast Company, PopSugar, and more.

Connect with Courtney

Instagram: instagram.com/thecourtneyelmer

LinkedIn: linkedin.com/in/courtneyelmer