Landing pages are a great way to capture leads and convert them into customers. But what makes a good landing page? It needs to have the right content, design, and call-to-action for your audience. If you’re looking for some inspiration, I’ve got you covered with this list of best practices!

What is a landing page? A landing page or opt-in page is a web page that is designed for people to land on to gain information about a particular opt-in or offer that would be beneficial to them.

It has a single purpose for promoting a free opt-in, masterclass, webinar, or pop-up podcast and should encourage people to take action and sign up for the offer.

If you are at the point of creating a landing page, then you likely have already created your opt-in, sign-up form, and email welcome sequence. (If you need help with your welcome sequence, you can snag my swipe files here)

But how do you go about creating a landing page? What should be included on the landing page? And how do you know that it is conversion focused in order for your potential subscribers to want to plug in their email address and hit submit?

The Headline

All landing pages, sales pages, and honestly any web page needs a headline that is a hook. Something to quickly and concisely get your point across of what this opt-in is going to do for them. What is a desirable benefit that solves a pinpoint or issue that they have?

Subheading

An effective subheadline can elaborate on what your headline has just promised or hooked them in for. It can continue to persuade them that they need what it is you have to offer. And can reinforce the value of what you are offering and asking them to sign up for.

An image

It is always good to show a high-quality image of the opt-in if at all possible, or a graphic that describes it. We are visual people and actually seeing what we will get, even if it is a digital download is always helpful for conversions.

A Call to Action

Another must for your landing page is a strong call to action that tells them what you want them to do. You can put this above the sign-up form or even use this call-to-action text on the sign up button. 

The sign-up form

There won’t be conversions if there is no where for page visitors to input their name and email address. I like to ask for the first name and email address.

If you are feeling stuck on how to create an opt-in / landing page then you might want to check out my brand new opt-in page templates for use in Showit. If you are a Showit user, then you know how easy these will be to implement, and if you are interested in Showit then I invite you to read this blog all about why I love Showit as my website host.